About Us

We Believe in...

1. Wholesome & Fresh Ingredients
2. Passionately Cooked Food
3. Commitment to delivering a delicious product

About Whole Fresh Foods

Whole Fresh Foods is a family-owned distributor of food products from around the world, founded in 2001 by John and Linda Zhao. Our mission is to help unlock the flavors and insights of a wide variety of cultures. ​

Chefs of all backgrounds can count on Whole Fresh Foods for inspiration. Any Western menu can be enhanced by creative and careful inclusion of Asian ingredients, techniques and ideas. From full Asian-themed catering to novelty appetizers, Whole Fresh Foods delivers a world of flavors to the foodservice community nationwide. 

The Zhao family began by importing high-quality, authentic Asian appetizers. The superiority and diversity of our products quickly caught the attention of caterers, hotels and restaurants across the country, and Whole Fresh Foods has established a reputation for expertise in a vast range of food products from around the world.

The company has evolved from an appetizer-import business into a specialty supplier offering a variety of options. We also manufacture our own products in Denver, Colorado, many still inspired by Asian flavors, using authentic processes. These local products—which can be customized and scaled to meet our clients’ needs-exemplify our devotion to fresh and wholesome ingredients, passionate cooking, and exquisite products. ​

The keys to our mission are quality, reliability and customer service. We help chefs, caterers and flavor aficionados re-imagine their approach to dining with knowledgeable, creative Asian-inspired items for every occasion.